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Every System You Create Teaches People How To Trust You
Legacy is about withstanding shifts and trends, yet staying present in people's minds
Trust isn't built in grand gestures. When you consistently deliver a positive experience, people have more trust in your brand. Every email you send and every interaction you have with your audience are systems you use to build the image of your brand. These interactions communicate your level of reliability. When you are intentional with every customer experience, your brand becomes better and better.
A system should be a tool to help your brand image. When someone receives consistent communication and a clear way to buy from you or work with you, you build a professional brand identity. Alternatively, if you are vague or inconsistent, people will notice. People will wonder if your brand is of good quality or not. Every system you put in place is a way to reassure your audience.
Let's look at onboarding as an example. When you are welcoming new clients to a project, you want to have a smooth transition into a working relationship. Having a good onboarding process shows that you are aware of people's questions and you value your audience's time. Because you value your audience, you provide clear instructions and people can see that you know what you're doing. This is where trust is earned. Your audience knows that when they interact with your brand, you are reliable and professional. Not because you say it but because you show it.
Systems also prevent you from making decisions in a hurry and ensure that you can consistently deliver quality experiences. By creating a structure for yourself and your team, you help those around feel more confident in what they're doing. People trust what they can predict, and predictability doesn't happen by accident. You want for your audience to trust in your brand.
In conclusion, every system you build should be a reflection of your standards and values. Your systems should have attention to detail. They show how competent and credible your brand is. In a world where promises are easy to make and harder to keep, it's important for your systems to be effective. You want your systems to be professional. Your want your systems to influence the way people perceive your brand.
Trust is not a one-time goal. You should work on establishing trust day by day. Systems are repeated in every interaction and show people that you can be trusted.
Sentinel is Orvellei's journal of essays, practices and reflections. A written companion for entrepreneurs and brands across every stage of business.
Our journal is dedicated to the deeper side of business and entrepreneurship. New entries are added from time to time. You can use it as a moment to slow down and reflect on your brand.
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