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USE OF IMAGES AND VISUAL CONTENT

This notice explains the information regarding the use, purpose, scope, and limitation of images and visual content displayed on the Orvellei website, as well as their intended interpretation.

We intend to provide clarity, transparency, and guidance to visitors on the principles governing their creation and presentation, the reasons for their use, and the manner in which such content should be viewed and understood.

Purpose of This Page

This page explains the use of artificial intelligence ("AI") generated images on the Orvellei website and across Orvellei's offers. Its purpose is to provide clear and transparent information so that visitors understand the nature of the images displayed and the reasons for their use.

Nature of the Images Used on This Website

All images of people shown on this website are generated using artificial intelligence. These images are not photographs of real people. 

They do not depict real models, real team members, or any real individuals associated with Orvellei. The images are visual illustrations created solely to align with Orvellei's brand style and visual identity.

Any resemblance to real people, living or deceased, is unintentional and purely coincidental. 

In addition to images of people, certain visuals on this website consist of mockups used to demonstrate website layouts, frameworks, or examples of products and services offered by Orvellei. These mockups are illustrative only.

Reasons for Using AI-Generated Images

Orvellei uses AI-generated images for specific and deliberate reasons, including:

a. To maintain a consistent and distinctive brand aesthetic

b. To ensure all visuals align with Orvellei's defined branding style

c. To avoid using images sourced from social media, other brands, or stock image providers 

d. To avoid the use of real people's likeness in branding

e. To protect personal privacy, including the privacy of the Founder of Orvellei

Orvellei's intention is to maintain full creative control over its visual identity without reliance on third-party imagery or real individuals

No Use of Real Models or Real Individuals

Orvellei does not use real models or real individuals in its branding. This is a deliberate and personal branding decision. 

This decision is not:

a. A statement on the value or importance of real models

b. An attempt to avoid compensating real people

c. A judgement on the practices of other brands

d. A commentary on the modelling, creative, or photography industry

It reflects only Orvellei's chosen approach to visual presentation. This choice should be respected and should not be interpreted personally or negatively.

Intended Meaning of the Images

The images used by Orvellei are intended to be understood as illustrative and symbolic, not literal representations.

They are designed to: 

a. Support the overall visual identity of the brand

b. Provide a consistent, professional, and cohesive appearance

c. Direct attention towards Orvellei's message and results rather than the individuals shown

The images are not intended to suggest that the individuals depicted are real, involved with, employed by, or connected to Orvellei in any capacity.

Emphasis on Results Rather Than Visuals

Orvellei's primary focus is the result it provides to businesses across a range of industries and stages of growth. 

The visual elements used on the website are not the central focus of the brand. They exists to support the overall user experience and should not be viewed as the defining feature of Orvellei's products or services.

Visitors are encouraged to focus on:

a. The products and services provided

b. The outcomes and results delivered

c. The value offered to businesses

rather than on the appearance of the images themselves.

No Intention to Deceive or Mislead

Orvellei does not use AI-generated images with the intention of deceiving, misleading, or confusing visitors.

There is no intention to:

a. Present the images as depictions of real people

b. Imply endorsements, testimonials, or affiliations

c. Misrepresent identity, involvement, or participation

d. Cause offence, discomfort, or harm 

All images are selected and used in good faith.

Respect for Privacy and Personal Boundaries

AI-generated images are used specifically to avoid the use of real people's faces, identities, or likenesses. 

No real person has been intentionally copied, recreated, or referenced. No personal data is used to generate these images, and no individual is intended to be identifiable from them.

This approach is taken to respect privacy and personal boundaries.

Ethical and Legal Considerations

Orvellei seeks to act responsibly and ethically in its use of AI-generated visuals.

The use of such images takes into account:

a. Privacy considerations

b. Representation concerns

c. Responsible use of technology

d. Applicable legal principles and guidance

The images are not intended to cause harm, offence, or misunderstanding. 

Interpretation of Visual Content 

Visitors should view all images on this website as visual support only and not as literal or factual representations.

Images should not be assumed to depict:

a. Real people

b. Real clients

c. Real staff

d. Real situations

unless this is clearly and explicitly stated elsewhere. 

Responsibility and Limitations

To the extent permitted by law, Orvellei accepts no responsibility for assumptions or interpretations of AI-generated images that extend beyond their intended illustrative purpose. 

Visitors are encouraged to engage with Orvellei's content, services, and results, rather than forming conclusions based solely on visual representations.

Updates to This Notice

This notice may be updated from time to time to reflect developments in technology, industry practices, or public guidance relating to AI-generated content.

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Businesses may rise and fall, but few earn the right to be remembered. Legacy is not built overnight, nor is it by accident. Orvellei exists for those willing to look beyond immediate success, who create brands of substance and endurance, and who hold their business with both discipline and meaning.

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